Complex questions. Clear explanations.Strategic Intelligence
Complex business and marketing situations are easier to work with when the questions, evidence and reasoning are clear.
For companies
Start with the situation you need to understand or the decision you need to make.
Customer Intelligence
Customer Intelligence brings internal business data together with customer and market information. It helps you see where a problem may be developing and where to look for its cause.
Brand Growth
Brand Growth helps growing companies make the few long-term decisions that matter.
For individuals
See what the courses are actually like before you decide. Chapter 1 is free, with no email address required.
Luna Bowl thinks it needs “more marketing.” Follow the team as it connects customer needs, reasons to choose, brand memory, demand, priorities and what the business can actually deliver — and works out what marketing needs to do.
Milo & Max keeps reaching for another campaign. Follow the team as it moves from customer needs and product value to brand meaning and a communication concept — then decide whether a campaign is actually the right response.
Sales are down. That tells you what happened, not why. Follow the GoodDay Foods team as it tests competing explanations and builds a working diagnosis before deciding what to do.
The portfolio is still growing, but that does not mean every product is earning its place. Follow the GoodDay Foods team as it defines what each product is expected to contribute and tests whether the evidence supports that role.
What you can expect
QUESTIONS
We do not start with the solution. We first clarify the key questions we need to answer.
REASONING
We explain clearly why those questions matter and how we recommend addressing them.
EXPERIENCE
Built on extensive practical experience in marketing strategy and strategic planning.
About the founder
Strategic Intelligence is grounded in extensive practical experience in marketing strategy and strategic planning.
Its founder began his career at McCann-Erickson Prague in 1996 and later worked as a Strategic Planning Director with Omnicom Media Group and IPG Mediabrands.
Contact
Send a short note or call. The first step is to understand whether Customer Intelligence or Brand Growth is relevant to the situation you are facing.