Course
Brand, Product, Campaign: What Is the Difference?
A beginner course about separating brand, product and campaign problems.
A clear, friendly, story-led course for beginners that explains the difference between brand, product and campaign through Milo & Max — a backpack company that thought every business problem could be solved with a new campaign.
Who this course is for
Beginners, marketers, managers and business owners who want to understand which kind of problem they are actually trying to solve.
What you will learn
Learn to distinguish between brand, product and campaign questions before choosing a response.
How the course works
Follow Milo & Max as the company discovers that a new campaign cannot solve every business problem.
Course format
The course includes 7 story-led chapters, a Course Companion and a short Read Me First file.
You can download Chapter 1 for free without providing an email address.
Language availability
This is the English version of the course.
The course is also available in Czech:
Brand, produkt, kampaň: Jaký je mezi nimi rozdíl?
You will receive the course files in the language of this page.
Purchase course
Brand, Product, Campaign: What Is the Difference?
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