Course
Every Product Needs a Role
A practical course about product roles and portfolio health.
A practical, story-led course that shows how to decide what each product contributes to the portfolio as a whole. The GoodDay Foods team learns that growth is not the same as portfolio health and that every product needs a clear, evidence-based role.
Who this course is for
Marketers, managers and portfolio teams who need to decide what each product is expected to contribute to the business as a whole.
What you will learn
Learn why growth alone does not prove portfolio health and how evidence can support a clearer role for each product.
How the course works
Follow the GoodDay Foods team as it moves from looking at individual product performance in isolation to taking a portfolio-wide view.
Course format
The course includes 6 story-led chapters, a Course Companion and a short Read Me First file.
You can download Chapter 1 for free without providing an email address.
Language availability
This is the English version of the course.
The course is also available in Czech:
Každý produkt potřebuje svou roli
You will receive the course files in the language of this page.
Purchase course
Every Product Needs a Role
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