Course

Sales Decline Is Not A Diagnosis

A practical course about diagnosis before action.

A practical, story-led course following the GoodDay Foods marketing team as it learns why a sales decline is a business symptom, not a diagnosis. Under pressure, the team starts jumping to solutions before understanding what the evidence actually says.

Who this course is for

Marketers, managers and specialists who need to respond to commercial pressure without jumping from one number directly to a solution.

What you will learn

Learn to separate symptom, evidence, diagnosis and response before money, time or attention are committed.

How the course works

Follow the GoodDay Foods team as it faces pressure to find quick answers, while the evidence gradually points towards a better diagnosis.

Course format

The course includes 7 story-led chapters, a Course Companion and a short Read Me First file.

You can download Chapter 1 for free without providing an email address.

Language availability

This is the English version of the course.

The course is also available in Czech:

Pokles prodejů není diagnóza

You will receive the course files in the language of this page.