Course
What Marketing Actually Does
A story-led beginner course about the real job of marketing.
A clear, friendly and story-led beginner course that explains what marketing actually does without buzzwords through the story of Luna Bowl, a small bistro in a busy district that needs to understand its customers better before investing in more marketing activity.
Who this course is for
Beginners, marketers, managers, specialists, business owners and curious learners who want a clear explanation of marketing without unnecessary jargon.
What you will learn
Understand what marketing needs to clarify before campaigns, channels and visible activity take over.
How the course works
Follow Luna Bowl as the team learns that more activity is not automatically better marketing.
Course format
The course includes 7 story-led chapters, a Course Companion and a short Read Me First file.
You can download Chapter 1 for free without providing an email address.
Language availability
This is the English version of the course.
The course is also available in Czech:
You will receive the course files in the language of this page.
Purchase course
What Marketing Actually Does
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The USD base price is the same worldwide. Local taxes may vary.