Courses
Practical marketing decision-making, taught through stories.
Strategic Intelligence courses help you understand how better marketing decisions are made, explained and challenged.
Each course uses a realistic story, clear language and practical decision logic. You can download Chapter 1 directly without providing an email address.
One global price, wherever you are.
The USD base price is the same worldwide. Local taxes may vary.
Clear, beginner-friendly courses about the foundations of marketing decision-making.
A clear, friendly and story-led beginner course that explains what marketing actually does without buzzwords through the story of Luna Bowl, a small bistro in a busy district that needs to understand its customers better before investing in more marketing activity.
Language version: English
Also available in Czech: Co marketing opravdu dělá
Price: 40 USD + applicable tax.
A clear, friendly, story-led course for beginners that explains the difference between brand, product and campaign through Milo & Max — a backpack company that thought every business problem could be solved with a new campaign.
Language version: English
Also available in Czech: Brand, produkt, kampaň: Jaký je mezi nimi rozdíl?
Price: 40 USD + applicable tax.
Practical courses about diagnosis, evidence, portfolio roles and better business decisions.
A practical, story-led course following the GoodDay Foods marketing team as it learns why a sales decline is a business symptom, not a diagnosis. Under pressure, the team starts jumping to solutions before understanding what the evidence actually says.
Language version: English
Also available in Czech: Pokles prodejů není diagnóza
Price: 80 USD + applicable tax.
A practical, story-led course that shows how to decide what each product contributes to the portfolio as a whole. The GoodDay Foods team learns that growth is not the same as portfolio health and that every product needs a clear, evidence-based role.
Language version: English
Also available in Czech: Každý produkt potřebuje svou roli
Price: 80 USD + applicable tax.
Free course samples
Choose a course, download the matching English sample and explore the full course page when you are ready.