Complex questions. Clear explanations.Courses
Each course starts with a realistic business situation. Follow the situation, see how the reasoning develops and try the actual Chapter 1 before deciding whether you want to continue.
Start here
Luna Bowl thinks it needs “more marketing.” Follow the team as it connects customer needs, reasons to choose, brand memory, demand, priorities and what the business can actually deliver — and works out what marketing needs to do.
Milo & Max keeps reaching for another campaign. Follow the team as it moves from customer needs and product value to brand meaning and a communication concept — then decide whether a campaign is actually the right response.
Go deeper
Sales are down. That tells you what happened, not why. Follow the GoodDay Foods team as it tests competing explanations and builds a working diagnosis before deciding what to do.
The portfolio is still growing, but that does not mean every product is earning its place. Follow the GoodDay Foods team as it defines what each product is expected to contribute and tests whether the evidence supports that role.
How the courses work
Each course starts with a realistic business situation and develops it chapter by chapter. The chapters are the core of the course.
You see what people notice, what they assume, which questions they ask and how new information changes the way the situation is understood.
After the chapters, the Course Companion explains why the questions and steps matter and helps you use the same way of thinking in other situations.
Chapter 1 introduces the problem and lets you experience the course’s visual style, language and way of explaining ideas before deciding whether you want to continue.